On a serious note . . . .

BRENDAN : This was a billboard looking to create awareness about rogue crisis pregnancy agencies.

Positive Options

BEN : It's about as controversial as it gets this one.

BRENDAN : Hey, controversy sells.

BEN : You have no soul.

Inspiration & Perspiration . . .

BEN : This TV Ad was to show the thankless struggle that U21 GAA players go through to play at the highest level The client was Cadbury's - the sponsor of the GAA U21 Championship.

Publicis QMP Brief

BRENDAN : Colm O' Neill - an inspiration to us all. Especially those who work long hours for little reward.

BEN : I do all the real work. What do you do? Seriously. On all the projects above, what did you actually do?

BRENDAN : You'll just never understand. It's not about the ad, it's about the client. Frankly, it tears me up inside.

ICAD Upstarts 09

BEN : Delighted to have been in the 2009 programme . Some really talented people involved. The creative and technical skills on display here both intimidated and inspired me. Here's how I got in . . . .


HEADLINE:
Your Imagination Needs You.

SUBHEAD:
Let Fiction into your Life.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
Illustration of an elf and a dwarf both dressed in battle armour. They are both lying on separate beanbags on the floor of a young boy’s bedroom (eleven or twelve). Both of them are holding game console controllers staring vacantly up at a TV

or . . .

HEADLINE:
Your Imagination Needs You.

SUBHEAD:
Let Fiction into your Life.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
Illustration of an Oriental Samurai Warrior, complete with body armour, a full leather tunic, face-mask and helmet. He is sitting upright at his desk in a small office cubicle with his arms folded and his head slouched into his chest. Next to him are his two swords leaning up against the cubicle wall.


and finally . .

HEADLINE:
Lose yourself in a Great Story . . .

SUBHEAD:
. . Just remember to come back.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
A beautiful sunny day on a picturesque beach. A man in his twenties is lying on a deck-chair engrossed in a book. Unfortunately he is unaware that he is now completely sunburnt all over – except for a book-shaped section on his chest which is completely white.


BRENDAN :Would it kill you to throw in a storyboard or two? I know you couldn't draw blood if you tried but it's all a bit wordy isn't it?

BEN : I know my audience.

It's all a process . .

BEN: Wake up! I think I just . . yep, I just came up with a good campaign for Heineken. Listen, ready? - Meineken. As in, sorry buddy that's Meineken . . my Heineken.

BRENDAN: Is that yours or Meineken? Brilliant!

BEN: Really?

BRENDAN: No.