BEN : This TV Ad was to show the thankless struggle that U21 GAA players go through to play at the highest level The client was Cadbury's - the sponsor of the GAA U21 Championship.
Publicis QMP Brief
BRENDAN : Colm O' Neill - an inspiration to us all. Especially those who work long hours for little reward.
BEN : I do all the real work. What do you do? Seriously. On all the projects above, what did you actually do?
BRENDAN : You'll just never understand. It's not about the ad, it's about the client. Frankly, it tears me up inside.
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