ICAD Upstarts 09

BEN : Delighted to have been in the 2009 programme . Some really talented people involved. The creative and technical skills on display here both intimidated and inspired me. Here's how I got in . . . .


HEADLINE:
Your Imagination Needs You.

SUBHEAD:
Let Fiction into your Life.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
Illustration of an elf and a dwarf both dressed in battle armour. They are both lying on separate beanbags on the floor of a young boy’s bedroom (eleven or twelve). Both of them are holding game console controllers staring vacantly up at a TV

or . . .

HEADLINE:
Your Imagination Needs You.

SUBHEAD:
Let Fiction into your Life.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
Illustration of an Oriental Samurai Warrior, complete with body armour, a full leather tunic, face-mask and helmet. He is sitting upright at his desk in a small office cubicle with his arms folded and his head slouched into his chest. Next to him are his two swords leaning up against the cubicle wall.


and finally . .

HEADLINE:
Lose yourself in a Great Story . . .

SUBHEAD:
. . Just remember to come back.

COPY:
ADDICTED TO FICTION
Books for all Ages.
www.addictedtofiction.ie
Crane Lane, Dublin 2. 01 000 0000

IMAGE / GRAPHICS:
A beautiful sunny day on a picturesque beach. A man in his twenties is lying on a deck-chair engrossed in a book. Unfortunately he is unaware that he is now completely sunburnt all over – except for a book-shaped section on his chest which is completely white.


BRENDAN :Would it kill you to throw in a storyboard or two? I know you couldn't draw blood if you tried but it's all a bit wordy isn't it?

BEN : I know my audience.